With the accelerated global intelligent transformation, robots have emerged as the core carriers for developing new productive forces and promoting industrial upgrading. During the 15th Five - Year Plan period, the penetration rate of industrial robots in China has been continuously rising. Humanoid robots have shifted from being driven by policy and resources to market - oriented development. Industry forecasts indicate that the scale of the domestic robot industry will continue to expand.

The Guangdong - Hong Kong - Macao Greater Bay Area is the only industrial high - ground in China that simultaneously clusters mechatronics and core artificial intelligence technologies. As the world's largest robot application market, Guangdong has a complete robot industrial chain covering core components, complete machines, system integration, and full - scenario applications. Supported by provincial special policies, it has a solid foundation for building a world - class robot industrial cluster.

Relying on the regional industrial advantages, Hannover Milano Fairs Germany has launched the IRE International Robot Exhibition. In collaboration with the Guangdong Robot Association and Guangzhou International Convention and Exhibition Group, they jointly created the 2027 Guangzhou International Robot Industry Ecosystem Exhibition (IRE2027). As one of the three core thematic exhibitions of the SEAI2027 Guangzhou International Digital and Intelligent Equipment and Artificial Intelligence Exhibition, the IRE2027 is scheduled to be held from June 2nd to 4th, 2027, at Hall A of the China Import and Export Fair Complex.

(1) Overall Scale

The total exhibition area of IRE 2027 is expected to be nearly 80,000 square meters, bringing together over 1,000 domestic and overseas brand enterprises in the entire robotics industry chain to participate. Industry leaders and specialized, refined, distinctive, and innovative enterprises such as KUKA Robotics, Guangzhou NC Equipment Co., Ltd., Unitree Robotics, Hikrobot, Hai Robotics, Huilun Technology, and Huohua Robotics have made collective appearances.

(2) Six Professional Exhibition Zones Covering the Entire Industry Chain Scenarios

1. Advanced Manufacturing Ecosystem Exhibition Area

This area showcases intelligent manufacturing equipment, overall solutions for flexible manufacturing, additive manufacturing, industrial automation, industrial software, digital twin technology, and supporting industrial services, catering to the needs of factory digital transformation.

2. Automotive/3C/Home Appliance Scenarios Exhibition Area

It displays the system integration, bodies, and components of industrial robots, as well as the application scenarios of industrial robots.

3. Commercial Real Estate & Cultural and Tourism Scenic Spots Scenarios Exhibition Area

This zone covers the complete machines, components, and integration solutions of service robots for cleaning, food delivery, guiding, and health - care escort, which are applied in hotels, shopping malls, scenic spots, government service halls, and medical institutions.

4. Innovative Application Exhibition Area

It focuses on the system integration, bodies, and components of humanoid robots, as well as the application scenarios of humanoid robots, embodied intelligence, and dexterous hands.

5. Special Robots for Electric Power Energy & Emergency Fire - fighting Exhibition Area

It exhibits special robots for power inspection, fire reconnaissance, underwater dredging, and explosion - proof operations, suitable for high - risk operation scenarios in power grids, chemical industries, mines, water conservancy, and emergency rescue.

6. Intelligent Police Equipment Exhibition Area

It covers the matrix of police drones, ground intelligent unmanned vehicles, robots, underwater unmanned equipment, and VR/MR intelligent actual combat training systems.

(3) Concurrent Supporting Industrial Activities

Robotics and Embodied Intelligence Industry Conference Series

Enterprise New Product Release and Exchange Meeting Series

International Procurement Matching Exchange Meeting

Industry - Finance Matching Meeting

(1) Jointly Organized by Authoritative Third - Parties with Endorsements from Multi - level Organizations

Hannover Milano Best Exhibitions (Guangzhou) Co.,Ltd. is the joint - operation entity of the Hannover Messe, the world's top - tier industrial event. It has an international standardized exhibition operation system and a business cooperation network covering more than a hundred countries globally. It can provide customized business matching and overseas customer acquisition services through overseas channels, and has strong international capabilities in attracting exhibitors and visitors.

Guangdong Robotics Association (co - organizer) is a provincial - level 5A - rated authoritative robotics association established in 2015. It has more than 700 core member enterprises and serves as an authoritative science and technology - based social public service collaborative platform in the field of artificial intelligence and robotics in Guangdong Province. Relying on the robotics industry resource database in the Guangdong - Hong Kong - Macao Greater Bay Area and the overseas resource database of the International Federation of Robotics, the association will provide in - depth support for the exhibition in aspects such as industrial research, industry conferences, exhibition promotion and investment attraction, and industry - university - research cooperation.

Guangzhou International Exhibition Group Co., Ltd. is a leading local state - owned exhibition enterprise in Guangzhou. It has in - depth linkages with various local government departments such as the departments of industry and information technology, development and reform, emergency management, and state - owned assets supervision. It has databases of high - quality professional buyers from government - enterprise sectors and both domestic and overseas sources, and will invite procurement groups from government (G - end) agencies, leading manufacturing enterprises, and large commercial groups to visit the exhibition.

(2) Comprehensive Domestic and Overseas Buyer Resources

Government and Public Institution (G - end) Procurement Groups: A total of more than 350 VIP visiting groups have been received. These groups cover government functional departments such as the development and reform commissions, industry and information technology departments, transportation departments, emergency management departments, agriculture departments, culture and tourism departments, public security departments, and fire departments in the Pearl River Delta region. They also include various local business associations, large state - owned enterprises, and research platforms, such as the Guangdong Academy of Sciences, the Guangdong Robotics Innovation Center, Guangxin Holdings, Shenzhen Investment Holdings, China Southern Power Grid, Guangzhou Railway Group, and Guangzhou Port Group.

Domestic Leading Enterprises' Buyers: These include GAC, Geely, Weichai Power, Midea, Gree, Skyworth, ZTE Corporation, OPPO, VIVO, CVTE, CATL, Fudi Battery, Sunwoda, EVE Energy, China Resources Power, Wanhua Chemical, Walmart, JD Logistics, SF Express, Roche Pharmaceuticals, Guangzhou Pharmaceutical, Shanghai Pharma Holding, Wanda, OCT, Chimelong, and Sunac.

Overseas International Procurement Resources: Resources are gathered from countries such as the United States, Germany, France, Italy, Russia, South Korea, Japan, Vietnam, Malaysia, Thailand, Singapore, Saudi Arabia, the United Arab Emirates, Australia, and Brazil. It has linkages with more than 30 countries and regions in Europe, America, Southeast Asia, the Middle East, South America, and Africa, including overseas buyer visiting groups, consulates in Guangzhou, overseas business agencies in China, overseas industry business associations, and front - line overseas buyers. Relying on platform resources, it connects to a global buyer database of nearly 1.5 million, helping enterprises expand overseas markets and obtain cross - border orders.

(3) All - Media and Full - Cycle Promotion Matrix

(1) Exhibition Strategic Positioning:
  The exhibition's strategic focus is on the collaborative development of the entire robot industry chain and the application of digital and intelligent technologies to drive industrial upgrading. It is based on the foundation of the world-class robot industrial cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to create an Asia-Pacific top-tier professional industrial platform for robots. As the core section of the SEAI Digital Future Exhibition, it collaborates with the low-altitude, logistics, and finance sectors to support the construction of Guangzhou's modern industrial system, and to connect the robot "technology research and development - product manufacturing - application implementation - industrial investment and financing" full-chain loop.

(2) Industrial Value:
 Regional Industry Empowerment: It receives and implements the robot industry policies of Guangdong Province, showcases the technological achievements of the robot industry in the Greater Bay Area, improves the upstream and downstream collaboration of the local industrial chain, accelerates the commercialization of cutting-edge technologies such as humanoid robots and embodied intelligence, and helps to build a global core robot base.
Trade Connection Value: Relying on a million-level precise procurement database and international trade networks, it matches participating enterprises with domestic government and enterprise end customers, overseas distribution channels, and through one-on-one procurement matchmaking events and industry-finance roadshows, efficiently order cooperation and investment and financing connections， reducing the market expansion costs of enterprises.
Technical Exchange Value： Gathering industry academicians， leading R&D teams， and experts from research institutes， through multiple high-end industry conferences to discuss industry policies， core technical bottlenecks， and market development trends， promoting the transformation of industry-research and development technologies， and helping enterprises seize the development opportunities in sectors such as humanoid robots and domestic components.
International Development Value： Relying on Hanover's global resources and cooperation channels with embassies of various countries， it builds a professional window for robot product exports， helping domestic manufacturing enterprises enter Southeast Asia， Middle East， Europe， and the United States markets； simultaneously introducing advanced robot technologies and brands from overseas to achieve two-way communication and exchange between domestic and overseas industries.
Cross-border Integration Value： Holding concurrent and co-located events with low-altitude economy， smart logistics， and finance exhibitions， it explores new cross-border application scenarios for robots in low-altitude delivery， intelligent warehousing， and urban governance， expands enterprise incremental customers， broadens the application boundaries of the robot industry， and promotes the comprehensive development of  new productive forces.